LÉVANS BEAUTY is founded by beauty and brow expert Robin L Evans. She created a collection of clear brow gels to fill a void in the brow cosmetics space, and to offer consumers a place to go to learn about different types of clear brow gels, with different holds and textures and strengths, and give them the power to chose what clear brow product was right for them. "I wanted to develop something that hadn't been done before. I felt that color brow cosmetics had been done over and over, and that brow lamination was too over styled for most people, when they simply needed the right brow gel. And from there the idea began, clear brow gels with a minimalist approach were going to be the future of brows." LÉVANS is a play on Robin’s name, Robin L Evans, and is the first clear brow gel only cosmetics line.